The Cover of Yesterday’s “New York Post” Was a Full-Page SUPREME Ad

August 14, 2018 | Tim Virgin

The Cover of Yesterday’s “New York Post” Was a Full-Page Ad

 

The New York Post finally figured out how to get people to buy newspapers again.  Just throw a full-page ad on the front instead of, you know . . . actual news?   YEP!

The skater brand Supreme paid to have its logo splashed across the front AND back cover yesterday to drum up hype for its new fall clothing line.  And it looks like it worked.  Every newsstand in New York was sold out by 10:00 A.M.

It’s the first time the “Post” has used a brand’s logo as its front cover.  So people bought multiple copies, thinking it might be a collector’s item someday.  And they’re already being sold on eBay for as much as $20 a copy.

Genius!

(NYTIMES)

 

New York Post on newsstands now. @nypost

A post shared by Supreme (@supremenewyork) on

 

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