A new study has figured out the official definition of “beer o’clock.” And the consensus is…
6:31 P.M. on a Friday.
In other words, Fridays happy hour.
The study also gave some other results:
- 52% of people say TASTE is the number one factor for them when they pick a beer.
- One out of three people say they’re intimidated by craft beers.
- The average person switches their favorite beer every four hours.
Happy Friday! *Drink responsibly!*
The KQX Morning Crew weekdays from 6 am to 10 am with Brian, Ali, and Justin.