Netflix has been known for it’s binge practice of giving you an entire season of a show at once so you could devour it in a day or two. This may change as ComicBook reports this week, the streaming giant will be release the competition series The Great British Baking Show in weekly episodes similar to a cable TV show.  Another competition show that focuses on hip-hop music, Rhythm + Flow will also be presented in a similar weekly fashion.

Complex also ran the story with Netflix responding on Twitter with some clarification. It’s not clear if this is just Netflix “trying something new” or a simple experiment to protect a game show’s results from getting out too early.

There has already been wild speculation that this recent move is a response to Disney who are launching their massive streaming service Disney+  latet this year with a weekly release format of several big name series including ‘High School Musical’.

the weekly release of licensed titles (like Great British Baking Show) isn't new and in hopes of keeping Rhythm + Flow's winner a surprise, we're trying something new! but not happening with more shows than that

— Netflix US (@netflix) September 3, 2019