Jif settles the debate with Gif jar

Is it pronounced Gif with a hard g?

Or is it Gif with the soft j sound?

It is an age-old question, and Jif peanut butter has decided to put an end to it by partnering up with Giphy to create their brand new Gif peanut butter jar.

WHAT IS THE ANSWER!!!

Oh, wait… they got us again.

Jif you sly dog! With your fun and trendy internet marketing campaigns!

Alright, now I feel stupid. Still gonna buy 6 cases of Gif peanut butter though.